Frey (Old Norse: Freyr) is a key figure in the Norse pantheon, associated with fertility, prosperity, peace, and good harvests. He is one of the Vanir, a group of gods connected to nature and fertility, distinct from the Aesir gods like Odin and Thor, but after the Aesir-Vanir War, Frey and other Vanir became integrated into the Aesir. Frey is often depicted as a benevolent and life-giving god, ruling over the prosperity of crops, animals, and humans.
In modern Norse neo-paganism or Ásatrú, Frey is often invoked in rituals related to fertility, nature, and abundance. He is honored during seasonal festivals such as Yule and Midsummer, times of rebirth and growth. Followers of Ásatrú may also honor Frey in rituals concerning peace and prosperity, reflecting his role as a god of harmony and balance.
Frey continues to represent the life-affirming aspects of nature, fertility, and human prosperity in contemporary pagan practices, symbolizing the essential balance between humanity and the earth.